Description |
Description Contents Features
Description
This exciting new book, firmly embedded in the management discipline,
equips students and future managers of tourism with both the business
skills and an understanding of tourism, which will enhance their
employment prospects within the dynamic industry.
The Business of Tourism Management(BOTM) provides an introduction
to key aspects of tourism, and to the practice of managing a tourism business.
It explores the functions of management within the world of tourism, showing
how tourism as a business has evolved, how the tourism and travel industry is
structured, and how tourism businesses operate within their political, economic
and socio-cultural environments.
Written and contributed by leading academics and practitioners in the UK,
Europeand Australia,The Business of Tourism Management is ideal for
both undergraduate and postgraduate students of tourism management.
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Contents
Figures
Tables
Case studies
About the authors
Preface
Acknowledgements
Abbreviations
Useful websites
PART 1: THE CONTEXT OF TOURISM
1. Introduction -- the unique evolution of tourism as 'business'
2. The structure of the tourism and travel industry
3. The role of the state in tourism
PART 2: BUSINESS FUNCTIONS APPLIED TO TOURISM
4. Organisational behaviour in tourism businesses
5. Human resource management in tourism businesses
6. Marketing in tourism
7. Finance and accounting for tourism
8. Managing a small non-profit tourism organisation
9. Analysis of the business environment and strategy in tourism
10. Quality and yield management in tourism businesses
11. Information technology and management information systems in tourism
PART 3: MANAGEMENT ISSUES SPECIFIC TO TOURISM BUSINESSESS
12. Tourism businesses and the law
13. Visitor attraction management
14. Sports Tourism
15. The economic impact of tourism
16. Managing sociocultural impacts of tourism
17. Managing environmental impacts of tourism
18. The accommodation subsector
19. Mass tourism businesses 1: tour operators
20. Mass tourism businesses 2: travel agents
21. Managing the transport subsector in tourism
22. Developing mass tourism in developing countries
23. The management of heritage and cultural tourism
24. Conclusion -- The future of the tourism industry
End cases
Glossary
Bibliography
Index
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Features
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An internationally and business-focused textbook that meets the needs of
tourism management students around the world
-
Many original case studies and examples encourage and enable students to
apply theory to real-world scenarios.
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Extensive coverage of electronic commerce, reflecting the fast-paced
development and realities of the industry
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Learning Outcomes, case studies, guided questions, discussion points and
ideas for further research help students structure their progress.
Additional Support Material:
For lecturers: PowerPoint slides, instructor manual
For students: weblinks, case material and a Blog, regularly updated by the
authors:
The BOTM Blog is a website designed to support this book with tourism
management news stories and other internet resources. It is regularly updated
by the editors at businessoftourismmanagement.blogspot.com.
Aimed at the students of tourism management, this book explores the functions of management within the world of tourism, showing how tourism as a business has evolved, how the tourism and travel industry is structured, and how tourism businesses operate within their political, economic and socio-cultural environments.
This exciting new book, firmly embedded in the management discipline, helps to equip students and future managers with both the business skills and an understanding of tourism, which will enhance their employment prospects within this dynamic industry. "The Business of Tourism Management" provides an introduction to key aspects of tourism, and to the practice of managing a tourism business. It explores the functions of management within the world of tourism, showing how tourism as a business has evolved, how the tourism and travel industry is structured, and how tourism businesses operate within their political, economic and socio-cultural environments. Written and contributed by leading academics and practitioners in the UK, Europe and Australia, "The Business of Tourism Management" is ideal for both undergraduate and postgraduate students of tourism management.;Its key features include an internationally and business-focused textbook that meets the needs of tourism management students around the world; many original case studies and examples encourage and enable students to apply theory to real-world scenarios; extensive coverage of electronic commerce, reflecting the fast-paced development and realities of the industry; learning outcomes, case studies, guided questions, discussion points and ideas for further research help students structure their progress. John Beech is Head of the Department of Strategy and Applied Management at Coventry Business School, Coventry University. Simon Chadwick is Programme Director for the MSc in Sport Management and the Business of Football at Birkbeck College, the University of London.
FiguresTablesCase studiesAbout the authorsPrefaceAcknowledgementsAbbreviationsUseful websitesPART 1: THE CONTEXT OF TOURISM1. Introduction -- the unique evolution of tourism as 'business'2. The structure of the tourism and travel industry3. The role of the state in tourismPART 2: BUSINESS FUNCTIONS APPLIED TO TOURISM4. Organisational behaviour in tourism businesses5. Human resource management in tourism businesses6. Marketing in tourism7. Finance and accounting for tourism8. Managing a small non-profit tourism organisation9. Analysis of the business environment and strategy in tourism10. Quality and yield management in tourism businesses11. Information technology and management information systems in tourismPART 3: MANAGEMENT ISSUES SPECIFIC TO TOURISM BUSINESSESS12. Tourism businesses and the law13. Visitor attraction management14. Sports Tourism15. The economic impact of tourism16. Managing sociocultural impacts of tourism17. Managing environmental impacts of tourism18. The accommodation subsector19. Mass tourism businesses 1: tour operators20. Mass tourism businesses 2: travel agents21. Managing the transport subsector in tourism22. Developing mass tourism in developing countries23. The management of heritage and cultural tourism24. Conclusion -- The future of the tourism industryEnd casesGlossaryBibliographyIndex
