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Description Contents Features Author Reviews
Description
The scale and importance of the lucrative sport industry demands quality
business professionals. This ground-breaking new book equips the manager and
future manager of sport organisations with the tools they need to deliver. The
Business of Sport Management is ideal for students of sports management on
programmes of leisure studies, sports studies and business studies. Written and
contributed to by leading academics and practitioners in UK, Europe and
Australia it is also of great interest to practitioners working in sport
businesses.
Blending both theory and practice The Business of Sports Management looks at
the distinctive context of sport organisations. It then looks at management
theories and practice within the functional areas such as finance, human
resource management and marketing. Finally it considers contemporary issues of
importance such as sponsorship and endorsement, risk management and the media.
Set in an international environment the authors have been careful to choose
stimulating examples from a wide variety of sports.
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Contents
Part I TheContext of Sport
1 Introduction
John Beech
Overview
The main focus of the book
The development of a sport as business
The development of professional sport and professional players
Key themes
Key topics and issues
Conclusion
Discussion questions
Guided reading
Recommended websites
Keywords
Bibliography
2 Governance and ethics in sport
Ian Henry and Ping-Chao Lee
Overview
Introduction
Systemic governance
Organisational governance and the ethics of governance
Political governance
Systemic, organisational and political governance and sports policy in the
UK
Conclusion
Discussion questions
Guided reading
Recommended websites
Keywords
Bibliography
3 The role of the state in sport
Chris Parker and Alan Barnard
Overview
A historical overview of the UK
Only three influences?
Discussion question
Why is the State involved? A modern perspective
Discussion question
Funding
Sporting bodies and international sporting achievement
Sport in education
The future role of the State
Conclusion
Discussion questions
Guided reading
Recommended websites
Keywords
Bibliography
Part II Business functions applied to sport
4 Organisational behaviour in sport organisations
John Old
Overview
Organising and organisations
Types of organisation
Managing groups and teams
Communication
Organisational culture
Structure, behaviour, communications and culture – bringing them all
together
Conclusion
Guided reading
Recommended websites
Keywords
Bibliography
5 Human resource management in sport
Terrence Wendell Brathwaite
Overview
The ‘impact of expectancy’ and managing people in sport
Motivation as theory and praxis in HRM
Multiple intelligence and motivation in HRM
The sports HR manager as a Yenza strategist
Functions of the HRM matrix in sports
Conclusion
Discussion questions
Guided reading
Recommended websites
Keywords
Bibliography
6 Sport Marketing
Malcolm Sullivan
Overview
The nature of sport marketing
Sports customers
Operational sport marketing
Conclusion
Guided reading
Recommended websites
Keywords
Bibliography
7 Sport finance
Bill Gerrard
Overview
Introduction: the study of sports finance
Value in sports organisations
Measuring financial value
Evaluation financial performance
Interpretation of financial ratios
DCF analysis
Valuing sports businesses
Financial decisions in sports organisations
Sport and the stock market
Conclusion
Guided reading
Recommended websites
Keywords
Bibliography
8 Managing small and not-for-profit sport organisations
Cameron O’Beirne
Overview
Introduction
Issues for the sport SME
Developing a business strategy
Small-business life cycle
Building a competitive edge
Operational planning
Cash flow management
Section summary
Managing the not-for-profit sport organisation
Strategic issues for the not-for-profit sport organisation
Conclusion
Discussion questions
Guided reading
Recommended websites
Keywords
Bibliography
9 Strategy and environmental analysis in sport
Chris Parker
Overview
Understanding strategy
Vision
Discussion question
Identifying, understanding and analysing environments
PESTEL
Discussion question
Porter’s forces
Core competencies
The neurological levels model
Stakeholder analysis
Life cycle analysis
VMOST
McKinsey’s 7S’s framework
SWOT analysis
The core skills of the sport management strategist
Conclusion
Discussion questions
Guided reading
Recommended websites
Keywords
Bibliography
10 Managing sport operations, quality and performance
Terri Byers
Overview
The nature of operations management
Service operations management
Customer satisfaction and quality
Performance measurements
The operational environment: sports industry business
Issues in operations management
Conclusion
Discussion questions
Guided reading
Recommended websites
Keywords
Bibliography
11 Information technology and management information systems in sport
Cameron O’Beirne and Susan Stoney
Overview
Introduction
Defining eBusiness
The key to eBusiness: the rise of the internet
Categorisation of information communication systems in sport business
Commercial sport
Sport educational, coaching and training information
Delivery of services in sport organisations
The impact of eBusiness and competitive strategy for the sport business
Changing technology and the sports eBusiness
Conclusion
Discussion questions
Guided reading
Recommended websites
Keywords
Bibliography
Part III Sport management issues
12 Sport and the law
Karen Bill
Overview
Introduction – what is sports law?
Law of tort and sport
Human Rights Act (1998)
Contract law and sport
Developing problem-solving skills
Sport contracts
Restraint of trade
Intellectual property rights
Professional practice – the sports lawyer
Sport dispute resolution
Conclusion
Legal research – case citations
Guided reading
Recommended websites
Keywords
Bibliography
13 Sport event and facility management
Dave Arthur
Overview
Event management
Event logistics
Facility management
Conclusion
Guided reading
Recommended websites
Keywords
Bibliography
14 Sport sponsorship and endorsements
Des Thwaites and Simon Chadwick
Overview
Introduction
Is sponsorship another form of advertising?
Growth and development
An effective framework for sponsorship management
Ambush marketing
Conclusion
Discussion questions
Guided reading
Recommended websites
Keywords
Bibliography
15 Sport broadcasting
Harry Arne Solberg
Overview
Introduction
The broadcasting of TV sport – some characteristics
The profitability of sports rights deals
Sports programmes as export goods
Collective versus individual sale of sports rights
The distribution of the TV revenues
The distribution of sports rights among the channels
The listed events regulation
Conclusion
Discussion questions
Guided reading
Recommended websites
Keywords
Bibliography
16 eManaging sport customers
Alan Tapp
Overview
Supporter management
Acquisition
The internet in sport
Sales promotions in sport
Conclusion
Discussion questions
Guided reading
Recommended websites
Keywords
Bibliography
17 Risk management in sport
Dominic Elliott
Overview
A crisis management approach
The scope of risk: identifying threats and hazards
Implementing risk strategies
stions
Guided reading
Recommended websites
Keywords
Bibliography
18 The sport betting industry
David Morris
Overview
The sports betting industry
Forms of sports betting
Betting markets
The future
Conclusion
Discussion questions
Guided reading
Recommended websites
Keywords
Bibliography
19 The future for sport businesses
Simon Chadwick
Overview
Introduction
Predicting the future
Sources of information
Emerging trends and challenges
Strategies and responses
Implications of the book
Conclusions
Discussion questions
Guided reading
Recommended websites
Keywords
Bibliography
Appendix 1: G14 clubs
Glossary
Index
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Features
- The first business focussed textbook to meet the needs of the Sport
Management student outside the US;
- Many original case studies and examples of a wide variety of sports
encourage students to see the theory in real world scenarios;
- Learning outcomes, questions and exercises and ideas for further research
help students structure their progress.
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Author
John Beech is the Head of Leisure, Sport and Tourism Management at Coventry
Business School where he teaches on the MBA Sport Management and BA Sport
Management programmes. His research interests are in the areas of internet
sports marketing and sports business history.
Simon Chadwick lectures in Marketing at Leeds University Business School, where
he is also a member of the Sport Management Research Group. He has published
extensively in the areas of sport marketing and commercial strategy in sport,
and has recently worked with the Institute of Football Management and
Administration, the Premier League, English professional football clubs, and
leading football shirt sponsors.
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Reviews
"Eureka! A long overdue sports management publication which covers a
wide range of issues and resists filling its pages with case studies from
American sports that have little or no bearing outside the US."
"An impressive group of academics have produced one of the best sports
management books so far. The book goes into great detail in a number of areas
and is interspersed with humour to make otherwise dull subjects more
entertaining. Readers are also challenged to give their interpretation of
events."
Reviewer: Peter Miller, Soccer Consultant
Read what the experts have said about this book at:
http://www.im-reports.com/SM/IJSM/?type=current
in the July edition of the International Journal of Sport Marketing and
Sponsorship (Volumbe 6 number 1)
The scale and importance of the lucrative sport industry demands quality business professionals. This book equips the manager and future manager of sport organisations with the tools they need to deliver.
'We are desperate for a text in this area.'Dr Kamel Mellahi, Lecturer in Strategic Management, Loughborough University Business School, Loughborough University, UK'In the process of a professionalistion of sports businesses in general and sport management in particular, I strongly recommend this book. It offers a perfect guide to students as well as experienced professionals for the 21st Century.'Jos Verschueren, Programme Director Sports Management, VLEKHO Business School, Brussels, Belgium'A comprehensive and useful text that will be recommended reading to all those studying the management of sport at undergraduate and postgraduate levels.'Dr Peter Williams, School of Leisure, Hospitality and Food Management, University of Salford, UK'Unlike many other textbooks, Beech & Chadwick's book is not lacking in management theory. It is useful for academics teaching the subject as well as for practitioners in a sport business.'Paul De Knop, Full Professor in sport management and sport sociology at the Universities of Brussels, Belgium and Tilburg, The Netherlands. The scale and importance of the lucrative sport industry demands quality business professionals.;This ground-breaking new book equips the manager and future manager of sport organisations with the tools they need. The Business of Sport Management is ideal for students of sports management on programmes of leisure studies, sports studies and business studies. Written and contributed to by leading academics and practitioners in the UK, Europe and Australia it is also of great interest to practitioners working in sport businesses.Blending both theory and practice The Business of Sport Management looks at the distinctive context of sport organisations. It examines the sport management theories and practice within functional areas such as finance, human resource management and marketing. Finally it considers important contemporary issues such as risk management, the media, sponsorship and merchandising. Set in an international environment the authors have choosen stimulating examples from a wide variety of sports.Key Features*The first business focussed textbook to meet the needs of the sport management student outside the US.*Many original case studies and examples of a wide variety of sports encourage students to apply the theory to real world scenarios.*;Learning outcomes, questions, exercises and ideas for further research help students structure their progress.About the EditorsJohn Beech is the head of Leisure, Sport and Tourism Management at Coventry Business School, Coventry University.Simon Chadwick lectures at Leeds University Business School, the University of Leeds.
Part I TheContext of Sport1 IntroductionJohn BeechOverviewThe main focus of the bookThe development of a sport as business The development of professional sport and professional playersKey themesKey topics and issuesConclusionDiscussion questionsGuided readingRecommended websitesKeywordsBibliography 2 Governance and ethics in sportIan Henry and Ping-Chao LeeOverviewIntroductionSystemic governanceOrganisational governance and the ethics of governancePolitical governanceSystemic, organisational and political governance and sports policy in the UKConclusionDiscussion questionsGuided readingRecommended websitesKeywordsBibliography3 The role of the state in sportChris Parker and Alan BarnardOverviewA historical overview of the UKOnly three influences? Discussion questionWhy is the State involved? A modern perspectiveDiscussion questionFundingSporting bodies and international sporting achievementSport in educationThe future role of the StateConclusionDiscussion questionsGuided readingRecommended websitesKeywordsBibliographyPart II Business functions applied to sport4 Organisational behaviour in sport organisationsJohn OldOverviewOrganising and organisationsTypes of organisationManaging groups and teamsCommunicationOrganisational cultureStructure, behaviour, communications and culture - bringing them all togetherConclusionGuided readingRecommended websitesKeywordsBibliography5 Human resource management in sportTerrence Wendell BrathwaiteOverviewThe 'impact of expectancy' and managing people in sportMotivation as theory and praxis in HRMMultiple intelligence and motivation in HRMThe sports HR manager as a Yenza strategistFunctions of the HRM matrix in sportsConclusionDiscussion questionsGuided readingRecommended websitesKeywordsBibliography6 Sport MarketingMalcolm SullivanOverviewThe nature of sport marketingSports customersOperational sport marketingConclusionGuided readingRecommended websitesKeywordsBibliography7 Sport financeBill GerrardOverviewIntroduction: the study of sports financeValue in sports organisationsMeasuring financial valueEvaluation financial performanceInterpretation of financial ratiosDCF analysisValuing sports businessesFinancial decisions in sports organisationsSport and the stock marketConclusionGuided readingRecommended websitesKeywordsBibliography8 Managing small and not-for-profit sport organisationsCameron O'BeirneOverviewIntroductionIssues for the sport SMEDeveloping a business strategySmall-business life cycleBuilding a competitive edgeOperational planningCash flow managementSection summaryManaging the not-for-profit sport organisationStrategic issues for the not-for-profit sport organisationConclusionDiscussion questionsGuided readingRecommended websitesKeywordsBibliography9 Strategy and environmental analysis in sportChris ParkerOverviewUnderstanding strategyVisionDiscussion questionIdentifying, understanding and analysing environmentsPESTELDiscussion questionPorter's forcesCore competenciesThe neurological levels modelSta
